Gérald Lampaert (de Vertu) conceived and founded VERTU Hotels and Resorts in 2018 with the vision of preserving the brand's unique ethos and exceptional experience, while expanding its offerings to ensure sustained growth and success. His unwavering commitment is centered on safeguarding the core pillars that define VERTU—ranging from absolute privacy and unparalleled service to local architecture and prime locations—while continuously adapting to meet the evolving expectations of the VERTU guest. This dedication has led to a carefully curated portfolio of exclusive, independent luxury boutique hotels and residences across 10 European countries.

Mr. Lampaert is also deeply invested in the development of the VERTU lifestyle and transformative guest experiences. The strategic evolution of the VERTU Group has introduced an elevated focus on holistic well-being, exceptional residences and the introduction of innovative hospitality technologies.

Through his firms, Vertu International (based in Zug, Switzerland) and Luxury Communication (based in Paris), Mr. Lampaert further supports the expansion of VERTU’s hospitality brands, with ongoing work on the creation of three new brands, each with its own distinct theme. Under his leadership, the VERTU Group continues to set new standards in luxury hospitality, entertainment, exclusive travel, event design, audiovisual services, technology, fashion, art and cosmetic, all while maintaining an uncompromising commitment to bespoke services, products crafstmanship, meticulous attention to details, and an exceptional customer experience.