Vertu, The Story

VERTU Luxury Boutique Hotels and Resorts was founded by visionary entrepreneur Gérald Lampaert (de Vertu) with a singular ambition: to redefine the standards of luxury hospitality through a commitment to elegance, personalised service, and unforgettable guest experiences. Since its inception in 2018, the brand has rapidly become synonymous with refined sophistication and exceptional quality, attracting discerning traveler’s from around the globe.

Gérald Lampaert, with a background in luxury Communication, Events, Travels, Technology and Hotel Management, saw an opportunity to create a hotel collection that would combine the best of both worlds—the timeless beauty of classic hospitality with the innovations and conveniences of modern luxury while maintaining an exceptional level of service. His vision was rooted in the belief that true luxury is defined by the personal connection between the guests and their environment. Gérald Lampaert's leadership focused on creating and offering spaces that would not only offer comfort but also inspire a deep emotional connection with each destination.

From its humble beginnings, VERTU Exclusive Boutique Hotels and Resorts quickly expanded, establishing properties in some of the world's most coveted locations. Each VERTU affiliated property is carefully curated to reflect the local culture and history while maintaining the brand’s core values of elegance and personalized attention. This blend of global standards with local character set VERTU apart from competitors and contributed to its early success.

A hallmark of the VERTU Hospitality experience is its commitment to bespoke service. Gérald Lampaert believe that every guest should feel unique, and this philosophy is at the heart of every interaction at VERTU member hotels. Staff are meticulously trained to anticipate guests' needs, ensuring that each stay is as personalized as it is luxurious.

As the brand grew, Gérald remained steadfast in his commitment to innovation. VERTU was among the first to embrace and develop technology solutions for luxury boutique hospitality, integrating seamless digital services with human-centric hospitality. However, despite technological advancements, the human touch has always remained central to VERTU Hotels experience.

Today, VERTU Luxury Boutique Hotels and Resorts, and the VERTU Exclusive Collection boasts a global portfolio of prestigious properties, each one a testament to Gerald’s founding vision. From city center havens to serene beachfront retreats, the brand continues to uphold its reputation for luxury, innovation, and timeless elegance. VERTU’s story is one of continuous evolution, with each new property and innovation paying homage to the values and principles that Lampaert instilled from the very beginning.

As VERTU Exclusive and Luxury Boutique Hotels Collections moves into the future, it remains dedicated to offering unparalleled and exclusive experiences, where every detail is crafted with care, and every guest is treated as part of the VERTU Exclusive family.